If you are planning for a successful local SEO strategy, it’s important to claim and verify your local business on ’Google My Business Listing’, right from the inception. It could boost your chances to show up at the top search results in the Google’s Local Finder, Local Pack, Google Maps etc.
A business can claim this free listing on Google which would include the basic information such as their address, contact number, working hours and the types of payment they accept.
If you’re an established local business, probably your business already exists in the Google My Business directory and you’ll just have to claim it.
While a new business or new locations will have to be added.
To get started, visit https://www.google.com/business.
Once you have claimed your business on GMB listing, the work doesn’t end here. There are various other features you could use to optimize your GMB listing and also there are a handful of reasons you should keep a check on your listing, one of which is keeping it updated.
To complete your profile on the Google My Business List there would be a few questions which you will have to answer, this would help the customers to get details about your business. And make sure you fill in all the required information, because if you don’t, someone else could.
Most of the business owners don’t realize that anyone can suggest a change to your business listing and if you don’t pay attention to your listing, it could affect negatively. A competitor could do it.
When a searcher clicks on your GMB listing they can see a “Suggest an edit” option:
Anybody can click on that option and edit your Google My Business listing easily.
But a regular check on your Google My Business dashboard is enough to ascertain that nobody shall make any unwanted change on your listing. Although you’ll be notified about any suggested change as it would require your approval.
Now, go on and attract your new customers using Google My Business Listing. If you have any questions let us know in the comments below.